In the many years of WhatsApp’s operations, it has been under fire for the privacy issues it allegedly has that caused many users to leave the platform. Now, the company wants to bring Meta AI into it as a response to the aforementioned problem.
The first generative AI conference of Meta is here, and LlamaCon is now detailing the companies massive plans to expand machine learning to its platforms, including its messaging app.
LlamaCon: Meta AI on WhatsApp Plans Unveiled
LlamaCon is underway to deliver the latest developments of Meta in the realm of generative artificial intelligence, which it also wishes to share with developers, with the company also detailing its plans to expand the use of the technology in its products.
One of its plans that was revealed during the event is to bring Meta AI to WhatsApp, its instant messaging app that has yet to receive a full-blown machine learning experience.
According to the information provided by Meta, it is looking to transform WhatsApp to feature Meta AI on its platform, but at the same time, focus on delivering a privacy-centered experience to users.
While the goal is to utilize a central cloud for instant messaging for Meta AI’s processes to run, it will still center on privacy where not all data is sent to the digital infrastructure, which is similar to Apple’s Private Cloud Compute, according to Wired.
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WhatsApp Meta AI to Prioritize Privacy
In Meta’s version, this is set to be called “Private Processing,” and the company said that it is the technology that it envisions to leverage AI while maintaining a “secure and privacy-preserving way” to the experience.
Meta has revealed that this would help keep WhatsApp messages private to users but still be able to deliver the AI experience, including features like message summaries and more.
WhatsApp and Its Privacy Issues
WhatsApp and privacy issues have gone hand-in-hand in recent years as many have raised significant protests against Meta over the way the app is being operated. Back in 2021, Meta (then Facebook), asked users to consent to a privacy policy update that would share their data to Facebook so they may continue using the platform.
There have also been several data breaches involving WhatsApp over the years, and many saw this as a massive security issue despite its promise of end-to-end encryption. While WhatsApp continues to uphold that its chats are secure because of E2EE, many are still skeptical of this because of the said problems.
In the past, there have been multiple “boycott WhatsApp” movements that the public started, with many opting for alternative platforms that promise privacy and security as the core of their services.
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