Baidu Introduces Upgraded AI Models: Ernie 4.5 and Ernie X1

Abdullah Mustapha

March 16, 2025

Image Credit: Chesnot/Getty Images

Baidu has introduced two new AI models: Ernie 4.5 and Ernie X1. These models mark another step in Baidu’s effort to compete in the global AI industry.

Baidu Launches Two New AI Models: Ernie 4.5 and Ernie X1

Long Wei | Future Publishing | Getty Images

Ernie 4.5 is the latest version of Baidu’s foundational AI model, first launched two years ago. It comes with improved capabilities, including a better understanding of human emotions, sarcasm, and humor.

Baidu claims Ernie 4.5 has a “high EQ” (emotional quotient). It can interpret memes, satire, and complex language more naturally. This feature makes interactions feel more human-like.

The model also supports multimodal processing. It can analyze and generate text, images, audio, and video. This versatility makes it useful for content creation, media analysis, and more.

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Ernie X1: Affordable Yet Powerful

Baidu has also introduced Ernie X1, a new reasoning-focused AI model. According to Reuters, it performs as well as DeepSeek R1 but costs half as much. This makes it a cost-effective alternative for businesses and developers.

Like Ernie 4.5, Ernie X1 supports multimodal capabilities. It can process text, images, audio, and video. By offering strong performance at a lower price, Baidu hopes to attract more users.

Baidu’s AI Challenges and Future Plans

Despite its early start, Baidu has struggled to gain widespread adoption. It was one of the first Chinese companies to launch an alternative to OpenAI’s ChatGPT. However, its models have faced stiff competition. DeepSeek has also gained attention for offering powerful AI at a lower cost.

Baidu is not giving up. The company has announced plans to launch Ernie 5 later this year. The new model will bring even better multimodal features. With these improvements, Baidu hopes to strengthen its position in the AI market.

Read Also: Gmail Introduces AI-Powered ‘Add to Calendar’ Button with Gemini

Conclusion

With Ernie 4.5 and Ernie X1, Baidu is improving its technology. The company focuses on emotional intelligence, affordability, and multimodal functions. As competition grows, Baidu’s upcoming Ernie 5 could play a key role in shaping its future in AI.

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