LAS VEGAS — In one of the most anticipated reveals at CES 2026, LG Electronics has brought back its iconic Wallpaper TV, now reimagined as the LG OLED evo W6, True Wireless Wallpaper TV. Nearly a decade after the concept first debuted in 2017, the Korean tech giant is once again redefining what a television can look like when design ambition meets cutting-edge display technology.
A Design That Disappears
Standing in front of the W6 on the CES show floor, the first reaction is disbelief. At just 9mm thick—roughly the width of a pencil—the television appears almost impossibly thin, creating the illusion that a high-definition image is simply floating on the wall. The display looks shockingly thin in person, almost as if it’s some sort of sci-fi prop, making it clear why LG chose to revive this ambitious product line.
The new model achieves its minimalist profile through extensive component miniaturization and a complete rethinking of internal architecture. An improved magnetic mounting system allows the panel to sit completely flush against the wall from edge to edge, truly living up to its “Wallpaper” moniker. While the original 2017 W7 measured an astonishing 2.6mm at its thinnest point, the slight increase in thickness for the W6 serves a crucial purpose: accommodating the wireless technology that eliminates the cable clutter that plagued earlier models.
Cutting the Cord
Perhaps the most significant upgrade is the introduction of LG’s Zero Connect Box technology. Unlike the original Wallpaper TV, which required a visible ribbon cable and forced users to pair it with a companion soundbar, the Zero Connect Box can be positioned up to 10 meters away, transmitting visually lossless 4K video and audio wirelessly. The TV itself only requires a single power cable, making installation dramatically cleaner and opening up new possibilities for room layouts.
The wireless transmission doesn’t compromise on performance either. The system supports uncompressed 4K video at up to 165Hz refresh rates, making it equally suitable for cinephiles and serious gamers. With support for NVIDIA G-Sync and AMD FreeSync Premium, plus a lightning-fast 0.1ms pixel response time, the W6 doubles as a massive gaming monitor.
Picture Quality That Commands Attention
LG hasn’t just focused on aesthetics—the W6 represents the pinnacle of the company’s display technology. At the heart of the 2026 OLED lineup is Hyper Radiant Color Technology, which LG describes as delivering improvements across blacks, colors, and brightness while simultaneously reducing reflections.
The company’s Brightness Booster Ultra feature produces luminance levels 3.9 times brighter than conventional OLED displays, addressing one of the traditional criticisms of OLED technology in bright rooms. To complement these enhanced brightness capabilities, LG engineered a screen specifically designed for minimal reflectance, earning the industry’s first Reflection Free Premium certification from Intertek. This means viewers can enjoy the deep blacks and vibrant colors OLED is famous for without the distracting mirror-like reflections that have plagued premium displays in well-lit environments.
Powering all of this is LG’s new α (Alpha) 11 AI Processor Gen3, featuring a neural processing unit that’s 5.6 times more powerful than its predecessor. This computational muscle enables a new Dual AI Engine that simultaneously reduces noise while preserving natural texture—a balancing act that traditional processors often struggle with.
Smart Features for the AI Era
Beyond pure picture quality, the W6 embraces the AI-powered future of home entertainment. The television integrates Google Gemini and Microsoft Copilot, allowing users to ask questions and receive personalized responses. An upgraded AI Concierge helps viewers explore content-related information with minimal interruption, while the new “In This Scene” feature provides cast details and related content at the press of a button.
When the TV isn’t actively being watched, the Gallery+ feature transforms it into a digital art display, showing curated images, personal photos, or AI-generated artwork. This functionality reinforces the Wallpaper concept—when turned off, the ultra-thin display becomes a near-invisible part of the room rather than a dominating black rectangle.
Privacy-conscious users will appreciate LG Shield, a CES 2026 Innovation Award-winning security framework that protects user data through advanced encryption and system-level safeguards. As TVs become increasingly connected and personalized, LG is positioning security and privacy as non-negotiable features rather than afterthoughts.
The Premium Question
LG has not yet announced official pricing for the W6, which will be available in 77-inch and 83-inch sizes. However, LG representatives indicated the W6 is expected to carry roughly a $500-$1,000 premium over the company’s flagship 2026 OLED models. Given that the original Wallpaper TV commanded prices up to $20,000, this suggests LG is working to make the concept more accessible to a broader audience, though it will undoubtedly remain a premium product.
A Statement of Intent
“The Wallpaper TV represents the beautiful convergence of our True Wireless leadership, form factor innovation and 13 years of OLED mastery,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG continues to raise the bar for OLED TVs, setting the standard for what’s next.”
That statement feels accurate standing in front of the W6 at CES. While not everyone needs or can afford a television this extreme, the Wallpaper TV serves as an important proof of concept—showing what’s possible when a company pushes the boundaries of industrial design and display technology simultaneously. As our homes become increasingly connected and our entertainment systems more central to our living spaces, products like the W6 remind us that televisions don’t have to be compromises between technology and aesthetics.
The LG OLED evo W6 Wallpaper TV will be on display throughout CES 2026 at the LG Electronics booth (#15004, Las Vegas Convention Center) through January 9, with broader availability expected later in the year.