Huawei Leads China’s Smartphone Market in Q2 2025 as Overall Sales Dip Slightly

Frederick Nyame

July 28, 2025

The Chinese smartphone market saw a minor slowdown in the second quarter of 2025, with shipments dipping by around 4% compared to the same period last year. Even so, the latest figures from Canalys suggest that China is still outperforming global trends for the year.

Huawei Takes the Lead with Nova 14 Success

Huawei didn’t just lead the pack this quarter—it crushed the competition. With a whopping 12.2 million smartphones shipped, the company now holds 18% of China’s market, marking a solid 15% jump from last year. Huawei has released several new devices this year alone, but which of them could be the driving force behind the company’s growth? Statistics show that the Nova 14 Series is driving the company’s growth.

Huawei’s Nova series has been one of the best-selling devices in the company’s smartphone lineup for years. The Nova 14 series combines style with wallet-friendly prices and smoother performance, thanks to HarmonyOS 5. Huawei knows exactly what the Chinese consumers want, and the company is delivering just that in the Nova 14 series.

Vivo Holds Strong in Second Place

Vivo wasn’t far behind, moving 11.8 million units and holding 17% of the market. The brand kept things fresh by strategically launching new models—like the X200, S30, and Y300 series—throughout the quarter. That steady stream of releases helped vivo stay relevant and competitive.

Oppo, Xiaomi, and Apple Battle for the Next Spots

Oppo (including OnePlus) secured third place with 10.7 million shipments, making up 16% of the market. Xiaomi took fourth place with 10.4 million shipments, followed by Apple with 10.1 million shipments. However, this number isn’t significant enough to separate Xiaomi and Apple in terms of percentage share, with both companies claiming 15% of the Chinese smartphone market.

What’s Next for the Next Half of 2025?

According to Canalys, brands may face tough times in the second half of the year, especially since the government subsidy has ended. This subsidy helped boost the market, and now that it has ended, brands that are still trying to maintain momentum could struggle in the coming months.

Even with the slight decline, China’s smartphone scene remains as fierce as ever. With major players constantly upping their game, the competition in the second half of the year could get really interesting.

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