Amazon Changes the Game: Will Buy for You From Any Site!

Nick Papanikolopoulos

April 4, 2025

So, here’s a head-turner straight out of Amazon’s labs: they’ve quietly launched a rather intriguing feature called “Buy for Me.” Think of it this way – if you’ve ever stumbled upon something online that Amazon doesn’t stock themselves, well, now they’re offering to be your personal shopper. This all unfolds right within the familiar Amazon Shopping app, where “Buy for Me” has just popped up in beta.

Peeking Under the Hood of “Buy for Me”

A Limited Sneak Peek for Now

Now, before we get too excited, it’s important to know this is a limited-time experiment. Right now, it’s only live “for a select group of customers” across the US, specifically those using iOS and Android devices. Plus, the initial rollout involves just a handful of brand stores and their products.

But Keep Your Eyes Peeled for More

The good news? The company isn’t stopping there. According to their latest info, they plan to launch this feature in a broader audience with plans to onboard more brand stores and their product catalogs down the line.

How Does “Buy for Me” Actually Work?

Powered by That AI Buzzword: “Agentic AI”

Yes, you got it right, there’s another AI technology involved in this and it’s called “agentic AI” – that phrase you can’t seem to escape these days. Here’s how it works:

Navigating Search Results, With a Twist

When you enter a search query within the Amazon app, you’ll still see the typical results from Amazon itself and its marketplace sellers. But here’s where it gets interesting: Amazon mentions that “in some instances, you’ll also spot relevant products from other stores tucked away in a separate section of the search results.”

The Nitty-Gritty of Making a Purchase

This new section is clearly labeled “Shop brand sites directly.” And for some of the items listed there, you’ll notice a “Buy for Me” link. Just tap on what catches your eye, and you’ll land on the product’s page. If you then hit that “Buy for Me” button, Amazon steps in to make the purchase on your behalf, going directly to the brand’s website. You’ll still checkout using your Amazon credentials, and then, behind the scenes, Amazon securely shares your encrypted name, address, and payment details to complete the transaction on the brand’s site.

Your Privacy, Their Priority?

Amazon is keen to emphasize that they can’t peek at your past or separate orders from any of these brand websites.

Keeping Tabs on Your Adventures Beyond Amazon

Once Amazon has finalized the purchase on your behalf, you’ll get the standard order confirmation email from the brand’s store, just like you normally would. And to keep an eye on things, you can track your order’s journey within the “Your Orders” section of the Amazon app, specifically in a new tab labeled “Buy for Me Orders.” One crucial detail to keep in mind, though: when it comes to things like delivery hiccups, returns, exchanges, or any questions you might have, you’ll be dealing directly with the brand store, not Amazon. They’re just the facilitator here.

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

Follow Gizchina.com on Google News for news and updates in the technology sector.

Source/VIA :

VIA