The use of generative AI for the creative space has long been debated amongst experts and governing bodies, especially as purists still want 100 percent human-made films to be given recognition on awards, with “The Brutalist” now caught up in the controversy. It was recently revealed that “The Brutalist” features several generative AI-altered parts in the film, although it was not used for the pictures, but for its audio.
However, it has already stirred up debates on whether or not “The Brutalist” should be given a chance to contend for this year’s Oscars, particularly as generative AI use is still a taboo topic for modern films.
‘The Brutalist’ Used Generative AI During Post Production Says Director
Brady Cohen, director of “The Brutalist,” recently shared with The Hollywood Reporter that their period drama featuring the life and times of Laszlo Toth used generative AI during post-production to help improve more of the film. A24’s latest flick is known for hitting it off in the market, with the drama capturing the life and times of one of the most controversial architects in the world, who is also known for vandalizing Michaelangelo’s “The Maddona della Pietà.”
This was also admitted by “The Brutalist’s” editor, Dávid Jancsó, via an interview with RedShark News, claiming that the team wanted to make Adrien Brody (playing Laszlo) and Felicity Jones’ (playing Erzsébet Tóth) Hungarian dialect to be accurate.
Jancsó revealed that the team used the generative AI tool known as the ‘Respeecher’ to alter the actors and actresses’ speech, but the editor also regarded that this may also be done on ProTools but would take more time and needed to speed up the process, hence the AI use.
Read Also:
One Painter Is Using New AI Tech to Bring His Paintings to Life
AI Oscars Controversy: Does ‘The Brutalist’ Have a Chance?
However, “The Brutalist’s” editor also regarded that towards the end of the film, generative AI also helped in creatingthe architectural drawings because of budgetary constraints for the production team. While Jancsó claimed that their use of AI was not to replace humans in their jobs, especially after the recent SAG-AFTRA Hollywood protest against generative AI, it is still set to hurt their chances to contend for the Academy Awards’ Oscars.
Generative AI Use in Entertainment and Its Impact
The year of generative AI’s significant debut in the world also led to massive controversies against the technology as itis still a fairly unexplored development where restrictions and regulations have not yet been established. In 2023, there was a song created by an anonymous creator called ‘Ghostwriter’ where they created the song’s lyrics but recreated The Weeknd and Drake’s voice using AI, and was initially rumored to be eligible for the Grammys.
It came after the Recording Academy’s initial stance on AI use for songs and its many aspects like songwriting, singing, and more, which was initially feasted on because AI-made songs are eligible for awards. However, the Recording Academy’s CEO, Harvey Mason Jr., clarified that “Heart on My Sleeve” is not eligible for a Grammy nomination despite its lyrics being written by human writers.
Despite these controversies on using generative AI in the entertainment business, it still did not stop many from utilizing the advanced technology in helping with their creative pieces, with controversy following them around. Now, “The Brutalist” is facing this controversy where it may or may not be eligible to contend for an Oscar because of its AI use, despite it only using a speech enhancement tool to help make it more authentic.
Related Article:
Scarlett Johansson May be Suing OpenAI Over ChatGPT Voice Similarity
