Customer identity and access management has become essential for any business running external-facing applications. The right CIAM solution changes how you handle authentication, stops account takeover attempts, and creates experiences that actually work for your users. Finding the best customer identity and access management platform means you need something secure but also convenient, and flexible enough to grow with your company.
Basic login functionality isn’t enough anymore. Modern organizations need systems that handle passwordless authentication and complex B2B requirements without eating up months of development time or constant engineering attention. The best platforms let your team build, test, and tweak authentication flows without touching code.
This guide looks at the top five CIAM platforms making waves in 2026. Each one takes a different approach to identity challenges, from visual workflow builders to advanced security features. Understanding what sets each platform apart helps you pick the right one for your needs.
- 1. Descope
- Visual Workflow Builder That Actually Saves Time
- Multi-Tenancy and B2B CIAM Features
- Identity Federation and Orchestration
- Adaptive MFA and Risk-Based Authentication
- Passwordless Authentication and Developer Experience
- 2. Auth0
- Universal Login and Branding Options
- Rules and Actions for Custom Logic
- Enterprise SSO and Multi-Tenancy
- Integration Ecosystem and Extensibility
- 3. Keycloak
- Self-Hosted and Cloud-Native Deployment
- Comprehensive SSO and Federation
- Multi-Tenancy Through Realms
- Customization and Cost Considerations
- 4. Ping Identity
- Identity Verification and Risk Management
- API-First Architecture and Federation
- Deployment Flexibility and Compliance
- 5. ForgeRock
- Journey-Based Authentication Flows
- SSO, Federation, and Multi-Tenancy
- Analytics and Open Standards
- Choosing the Right CIAM Solution
1. Descope
Descope is a comprehensive customer identity and access management platform that cuts out the usual complexity of building authentication systems. The platform uses no-code and low-code tools so you can create and modify identity journeys without burning through engineering resources on custom development.
More than 1,000 organizations use Descope, including big names like GoFundMe, GoodRx, Databricks, Navan, 6Sense, and You.com. They rely on it for everything from customer authentication to partner portals and AI agent authorization. What connects all these use cases is simple: Descope cuts implementation time from months down to weeks while keeping security tight.
Organizations use Descope to add authentication, access control, customer MFA, SSO, and step-up authentication without spending weeks writing code. The platform handles authentication for customer apps, partner portals, and AI agents while preventing account takeover and improving customer onboarding.
Descope
Visual Workflow Builder That Actually Saves Time
The workflow interface is what really separates Descope from traditional CIAM platforms. You can drag and drop authentication components to build complete user journeys that control both what users see and what happens behind the scenes. This visual approach means you can add signup, login, passwordless MFA, SSO, and step-up authentication without writing any code.
The real win shows up when you need to change things. You can modify authentication flows through the visual interface instead of coordinating code changes across multiple repositories. One customer got SSO up and running in 15 minutes, and that included chatting with their client. That speed comes from treating identity journeys as configurable workflows instead of hardcoded implementations.
You can design screens that match your brand with detailed styling controls. The platform handles session management, token refresh, and security protocols automatically. Developers can focus on building product features while identity specialists manage authentication requirements through the workflow interface.
Multi-Tenancy and B2B CIAM Features
Descope excels at handling complex B2B scenarios where you need to manage multiple organizations within a single application. The platform’s multi-tenancy support lets you create isolated environments for different customers, each with their own authentication requirements, branding, and user directories.
You can configure tenant-specific SSO connections, letting each business customer use their own identity provider. The self-service SSO setup means your customers can configure their own SAML or OIDC connections without requiring your engineering team’s involvement. This dramatically reduces the time and resources needed to onboard enterprise customers.
The platform also handles delegated administration, allowing each tenant to manage their own users and access policies. This means your business customers can control who has access to what within their organization without needing to contact your support team. The tenant isolation ensures data security while maintaining a seamless user experience across your application.
Identity Federation and Orchestration
Descope provides powerful identity federation capabilities that let you unify customer identities across multiple applications and identity providers. The platform supports real-time identity synchronization, ensuring users have consistent access across your entire application ecosystem.
The federation features work seamlessly with external identity providers through standard protocols like OIDC and SAML. You can accept identities from social providers, enterprise identity systems, and other CIAM platforms. This flexibility matters when you’re serving diverse user populations or acquiring companies with existing identity infrastructure.
The platform’s orchestration capabilities extend beyond basic federation. You can configure just-in-time provisioning, automated user lifecycle management, and data synchronization across more than 50 third-party tools. This turns customer identity into a business enabler that connects authentication events with your marketing, analytics, and customer success systems.
Adaptive MFA and Risk-Based Authentication
Descope’s approach to customer MFA goes beyond forcing everyone through the same security checks. The platform supports adaptive MFA that creates different paths based on risk factors. You can enforce extra verification only when risk gets too high, letting legitimate users access their accounts without jumping through hoops every time.
This risk-based MFA works with third-party security tools like reCAPTCHA, Forter, Fingerprint, and Arkose Labs. The platform pulls in data from these connectors to make smarter decisions about when additional verification actually makes sense. You can set up risk rules through the visual interface and adjust thresholds as you learn more about your users.
The platform also handles backup MFA methods to hit 100% coverage. If someone’s device doesn’t support WebAuthn for passkey MFA, the system automatically falls back to magic link MFA or one-time passwords. This keeps legitimate users from getting locked out while maintaining strong security.
Descope
Passwordless Authentication and Developer Experience
Descope puts passwordless authentication front and center because it improves both security and user experience. The platform supports magic links that let users sign up and log in with one click via email or SMS. It handles passkeys so users can authenticate the same way they unlock their devices. Social login works with Google, LinkedIn, GitHub, and other identity providers.
The platform gives developers three ways to integrate. You can use no-code workflows for the fastest setup, SDKs for balanced control, or REST APIs for complete customization. The platform provides SDKs for React, Next.js, Vue.js, JavaScript, Angular, Python, Node.js, Java, .NET, Go, PHP, and Ruby. Mobile developers get Kotlin, Swift, React Native, and Flutter.
The step-up authentication feature lets you balance convenience with security by requiring additional verification only for sensitive actions. Users might log in with basic authentication, but need additional factors before accessing financial data or changing security settings. You can configure step-up rules based on the sensitivity of different operations, creating sophisticated security policies that adapt to both user behavior and action sensitivity.
2. Auth0
Auth0 has built a reputation as a widely used CIAM platform with extensive features and a large developer community. The platform handles authentication and authorization for web, mobile, and legacy applications through APIs and SDKs. Note that Auth0 was acquired by Okta and now operates as Okta Customer Identity Cloud, though many organizations still refer to it as Auth0.
Organizations using Auth0 can add social login, passwordless authentication, and multi-factor authentication through pre-built components. The platform takes care of user management, session handling, and token validation automatically. Auth0’s rules and actions let developers customize authentication flows by writing JavaScript code that runs during login.
Universal Login and Branding Options
Auth0’s Universal Login gives you a hosted authentication page you can customize to match your branding. This centralized approach handles login, signup, and password reset without building these interfaces from scratch. The Universal Login page includes bot detection and brute force protection by default.
You can customize the experience through the Auth0 dashboard by changing colors, logos, and text. For more control, Auth0 lets you customize the login page HTML and CSS completely. This means you can create authentication experiences that fit your brand while using Auth0’s security infrastructure.
The platform also supports embedded login if you prefer hosting authentication interfaces in your applications. This approach needs more development work but gives you greater control over the user experience. You can pick the method that fits your technical requirements and design preferences.
Rules and Actions for Custom Logic
Auth0’s rules and actions system lets developers extend authentication flows with custom logic. Rules execute JavaScript code after someone authenticates, but before the process finishes. Organizations use rules to connect with external systems, add custom claims to tokens, or enforce specific authentication requirements.
The newer Actions feature provides a more structured approach with better performance. Actions support Node.js modules and include secret management for storing sensitive configuration values. You can build libraries of reusable actions that standardize authentication behaviors across multiple applications.
This extensibility has tradeoffs. Writing and maintaining custom code takes development resources and creates potential failure points. You need to test your rules and actions thoroughly to make sure they don’t break authentication flows or introduce security problems.
Enterprise SSO and Multi-Tenancy
Auth0 provides comprehensive SSO capabilities for both customer-facing and B2B applications. The platform supports SAML, OIDC, and WS-Federation protocols, making it compatible with virtually any enterprise identity provider. Organizations can configure multiple SSO connections and let users choose their preferred authentication method.
The multi-tenancy support lets B2B applications create isolated environments for different customers. You can configure separate authentication requirements, branding, and user directories for each tenant. This isolation keeps one customer’s users and data separate from others while maintaining a unified management experience.
Auth0’s enterprise features include custom domains, private cloud deployments, and service-level agreements. The platform maintains compliance certifications, including SOC 2, ISO 27001, and GDPR. Organizations in regulated industries can use Auth0 while meeting compliance obligations.
Integration Ecosystem and Extensibility
Auth0 offers a large marketplace of pre-built integrations with popular business tools. You can connect authentication events with marketing automation platforms, analytics services, and customer relationship management systems. The webhook support enables real-time notifications about user activities.
The platform’s extensibility through custom database connections lets you integrate with legacy user stores without migrating data immediately. This gradual migration approach helps organizations modernize their authentication infrastructure without disrupting existing operations.
Auth0’s pricing scales with active users and enabled features. Enterprise plans include advanced features like anomaly detection, custom legal terms, and dedicated support. You should carefully check your expected usage to understand total costs since pricing can add up at scale.
3. Keycloak
Keycloak is an open-source identity and access management solution that provides powerful CIAM capabilities without licensing costs. Red Hat sponsors the project, which has built a large community of contributors and users. Organizations choose Keycloak when they want complete control over their identity infrastructure or need to avoid vendor lock-in.
The platform supports standard protocols including OAuth 2.0, OpenID Connect, and SAML 2.0. This standards-based approach ensures compatibility with a wide range of applications and services. Keycloak can function as both an identity provider and a federation gateway, accepting identities from external sources.
Self-Hosted and Cloud-Native Deployment
Keycloak gives you complete control over where and how you deploy your identity infrastructure. You can run it on your own servers, in private cloud environments, or on public cloud platforms like AWS, Azure, or Google Cloud. This deployment flexibility matters for organizations with specific data residency requirements or security policies.
The platform supports containerized deployments with Docker and Kubernetes, making it well-suited for cloud-native architectures. You can scale Keycloak horizontally to handle millions of users and high authentication volumes. The clustering capabilities provide high availability and fault tolerance for mission-critical applications.
Running your own identity infrastructure means you’re responsible for maintenance, security updates, and operational management. Organizations with strong technical teams often prefer this level of control, but smaller teams might find the operational overhead challenging.
Comprehensive SSO and Federation
Keycloak excels at SSO and identity federation scenarios. The platform can broker authentication with external identity providers, including social login services, enterprise SAML providers, and other OpenID Connect providers. This brokering capability lets you create a unified authentication experience across multiple identity sources.
The platform supports user federation with LDAP and Active Directory, letting you integrate with existing enterprise directory services. You can also implement custom user storage providers if you need to connect with proprietary user databases or legacy systems.
Keycloak’s client adapters make it easy to add SSO to applications built with various technologies. The platform provides adapters for Java, JavaScript, Node.js, and other popular frameworks. These adapters handle the complexity of token management and session handling automatically.
Multi-Tenancy Through Realms
Keycloak implements multi-tenancy through a concept called realms. Each realm provides complete isolation with its own users, roles, clients, and configuration. Organizations can create separate realms for different customers, business units, or environments.
The realm structure gives you flexibility in how you organize your identity infrastructure. You can configure different authentication requirements, password policies, and session timeouts for each realm. This isolation ensures security while letting you manage multiple tenant configurations from a single Keycloak instance.
The administration console provides tools for managing realms, users, and policies. You can delegate administrative access to specific realms, letting business customers manage their own users without accessing your master configuration.
Customization and Cost Considerations
Keycloak provides extensive customization options through its service provider interface (SPI) architecture. You can implement custom authentication flows, user storage providers, and event listeners. The theming system lets you customize the look and feel of all user-facing pages, including login, registration, and account management.
Being open source means you have complete access to the codebase. Keycloak itself is free under the Apache 2.0 license. Your costs come from infrastructure, operational management, and any commercial support contracts you choose to purchase. Red Hat offers commercial support through their Red Hat Single Sign-On product.
You need to factor in the total cost of ownership, including infrastructure costs, staff time for management and updates, and potential consulting services for initial implementation. For some organizations, the lack of per-user pricing makes Keycloak more economical than commercial alternatives at scale.
4. Ping Identity
Ping Identity provides CIAM through PingOne for Customers, focused on organizations with complex identity requirements and regulatory constraints. The platform emphasizes security, compliance, and integration with existing enterprise systems.
PingOne for Customers targets industries like financial services, healthcare, and government, where identity verification and data protection requirements go beyond typical consumer applications. The platform includes features specifically designed to meet regulatory requirements like Know Your Customer (KYC) regulations and data residency rules.
Identity Verification and Risk Management
Ping Identity integrates identity verification services directly into the authentication process. You can verify government-issued IDs, perform facial recognition checks, and validate user information against authoritative data sources. These capabilities help you comply with KYC requirements and reduce identity fraud.
The risk engine evaluates authentication attempts using multiple signals, including device fingerprinting, behavioral biometrics, and threat intelligence data. You can set up risk policies that determine when to allow access, require additional verification, or block authentication attempts. This risk-based approach adapts security measures to the threat level of each interaction.
PingOne for Customers includes fraud detection that identifies patterns associated with account takeover attempts, synthetic identity fraud, and other attack types. The system learns from historical data to improve detection accuracy over time.
API-First Architecture and Federation
Ping Identity built PingOne for Customers with an API-first architecture that supports headless implementations and custom integration scenarios. You can build authentication experiences that match your exact requirements without being limited by pre-built UI components. This flexibility matters for companies with unique user experience needs or complex application architectures.
The platform provides comprehensive API documentation and SDK support for major programming languages and frameworks. Developers can implement authentication flows entirely through API calls, giving them complete control over the user interface and interaction patterns.
PingOne for Customers provides comprehensive SSO capabilities supporting SAML, OIDC, and WS-Federation protocols. The platform handles complex federation scenarios where organizations need to accept identities from multiple sources while maintaining security and compliance requirements. The platform supports both inbound and outbound federation, acting as either an identity provider or a service provider depending on your architecture needs.
Deployment Flexibility and Compliance
PingOne for Customers supports multiple deployment models, including public cloud, private cloud, and hybrid approaches. Organizations with data residency requirements can deploy components in specific geographic regions to maintain compliance. This flexibility matters for companies operating across multiple jurisdictions with different data protection regulations.
The platform maintains compliance certifications relevant to regulated industries, including FedRAMP, HIPAA, and PCI DSS. Ping Identity’s focus on enterprise customers means they invest heavily in maintaining these certifications and supporting customer compliance efforts. You can use these certifications to speed up your own compliance programs.
Ping Identity provides extensive documentation and professional services to help organizations implement complex identity scenarios. The platform supports sophisticated requirements like delegated administration, federation with multiple identity providers, and fine-grained authorization policies.
5. ForgeRock
ForgeRock offers CIAM through its Identity Platform, emphasizing flexibility and support for complex identity scenarios. The platform combines authentication, authorization, and identity management in a unified system designed for large-scale deployments.
ForgeRock targets organizations with sophisticated requirements that go beyond simpler CIAM solutions. The platform supports millions of user identities with high availability and performance requirements. Organizations use ForgeRock when they need complete control over their identity infrastructure and customization capabilities.
Journey-Based Authentication Flows
ForgeRock’s authentication system uses a journey-based approach where you design authentication flows using a visual editor. Journeys consist of nodes that represent different authentication steps like collecting credentials, evaluating risk, or verifying factors. This modular design lets you build complex authentication logic without writing extensive custom code.
The journey editor provides a library of pre-built nodes for common authentication tasks. You can also create custom nodes when your requirements go beyond standard capabilities. This extensibility means the platform can adapt to unique authentication scenarios while maintaining a consistent architecture.
Journeys support conditional branching based on user attributes, risk scores, or environmental factors. You can create authentication experiences that adapt to context instead of forcing all users through identical flows.
SSO, Federation, and Multi-Tenancy
ForgeRock provides extensive SSO capabilities supporting OAuth 2.0, OpenID Connect, SAML 2.0, and legacy protocols. The platform handles complex federation scenarios, including multi-hop federation where identity assertions pass through multiple intermediaries before reaching the target application.
ForgeRock implements multi-tenancy through flexible organizational structures that can model complex business relationships. You can create hierarchical tenant structures where parent organizations control policies for child organizations while maintaining appropriate isolation. The delegated administration features let you grant different administrative capabilities to different user groups.
The platform supports tenant-specific branding, authentication policies, and user attributes. Each tenant can have their own look and feel while sharing the underlying identity infrastructure.
Analytics and Open Standards
ForgeRock includes identity intelligence that analyzes authentication patterns and user behaviors. You can identify trends like adoption rates for different authentication methods, conversion funnel performance, and security incident patterns. The analytics dashboard provides visibility into authentication volumes, success rates, and error conditions.
ForgeRock emphasizes support for open standards to ensure interoperability with other systems and reduce vendor lock-in concerns. The platform’s architecture supports both cloud deployments and on-premises installations, depending on your requirements. The platform’s underlying components are built on open source projects, giving you transparency into how the system works.
Choosing the Right CIAM Solution
The five platforms covered represent different ways to solve customer identity challenges. Descope prioritizes speed and easy implementation through visual workflows and no-code capabilities with strong multi-tenancy and federation support. Auth0 provides comprehensive features with a strong developer ecosystem and extensive marketplace integrations. Keycloak offers open-source flexibility and control without licensing costs. Ping Identity focuses on regulated industries with advanced verification and risk management. ForgeRock targets complex enterprise scenarios requiring extensive customization and scale.
You should evaluate CIAM platforms based on your specific requirements instead of general feature comparisons. Consider how quickly you need to get authentication running, what level of customization you require, and whether you have development resources to maintain custom code or infrastructure. Think about your user population and whether they prefer convenience or maximum security.
For B2B applications, evaluate multi-tenancy capabilities, self-service SSO setup, and delegated administration features. For consumer applications, focus on conversion optimization, passwordless authentication, and social login support. For regulated industries, prioritize compliance certifications, identity verification, and audit capabilities.
Testing authentication flows with real users gives you insights that feature lists can’t capture. Most platforms offer trial periods or proof-of-concept engagements so you can evaluate the developer experience and user experience before committing. Take advantage of these opportunities to make sure the platform you choose actually solves your specific identity challenges.