ApplePhones

iPhone 16 Pro Max Price Drop Just Before iPhone 17 Launch—But Don’t Expect Huge Discounts

Nick Papanikolopoulos

August 12, 2025

Alright, so here’s a bit of news that’s kind of interesting if you’re eyeing the latest iPhones but holding out for a deal. Apple’s notoriously stingy when it comes to price cuts—unlike Samsung or Google, who basically flood the market with deals. But now, with the iPhone 17 launch looming, Amazon U.K. has chopped prices on all iPhone 16 models, including the iPhone 16e. Now, I won’t sugarcoat it—these discounts aren’t exactly jaw-dropping. We’re talking about roughly £100 off the big models, which in dollars comes to around $130-135. So, if you were hoping for a fire sale like Samsung’s recent Galaxy S25 freebies, you might be a little disappointed. Still, Apple fans tend to appreciate any price drop since those devices rarely budge.

Here’s a quick rundown of what’s on offer for the 256GB versions (except the 16e, which is 128GB):

• iPhone 16: £698 (~$939), down £101
• iPhone 16 Plus: £798 (~$1073), down £101
• iPhone 16 Pro: £999 (~$1343), down £100
• iPhone 16 Pro Max: £1099 (~$1474), down £100
• iPhone 16e: £544 (~$731), down £55

So, is it worth it?

If you’re the kind who hates paying full price, this might just tip the scales. But it’s not a massive saving. And of course, there’s Amazon’s trade-in option, which could sweeten the deal a bit. Interestingly, Amazon now lets you trade in multiple devices at once, and their valuations have actually improved compared to previous years—almost competitive with Samsung and Apple’s own offers.

Here’s how some trade-ins stack up against Samsung and Apple’s prices:

• iPhone 13 Pro Max (256GB): Amazon offers £277 ($372), Samsung and Apple both at £330 ($443)
• iPhone 14 Pro Max (256GB): Amazon offers £358 ($481), Samsung and Apple at £455 ($611)
• Samsung Galaxy S22 Ultra (256GB): Amazon £179 ($240), Samsung £221 ($297)
• Samsung Galaxy S23 Ultra (256GB): Amazon £274 ($368), Samsung £380 ($511)

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Worth noting, Apple U.K. only accepts iPhones for trade-in, while the U.S. Amazon site also prices Samsung phones but at lower values than Samsung or Apple themselves offer. It makes sense—Apple and Samsung play in the same league and match each other’s prices to keep things competitive. Amazon’s trade-in prices are generally a bit lower, which fits with their more budget-friendly upfront pricing.

So yeah, if you want an iPhone 16 Pro Max and don’t mind waiting a bit, these discounts aren’t bad—but they’re not exactly a bargain basement blowout either. Maybe more like “soft landing” deals before the iPhone 17 hype hits. And if you have old phones lying around, it’s worth checking what trade-in value you can get to knock off some of the price.

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