Xiaomi Holds Strong in Q2 2025, Ships 42.5 Million Phones Despite Industry Challenges

Frederick Nyame

July 15, 2025

Despite a tough quarter for the smartphone industry, Xiaomi has managed to hold its ground. According to a fresh report from IDC, the company shipped 42.5 million phones between April and June this year. That’s a small increase over last year—just 0.6%—but it’s meaningful when you zoom out and look at the bigger picture: global demand is cooling off, inflation is still biting in many regions, and consumer spending hasn’t fully bounced back. In that context, Xiaomi’s ability to keep its numbers up speaks volumes.

Phones aren’t flying off the shelves like they used to. Prices are up, inflation’s still hanging around, and a lot of people are simply hanging onto their devices longer. But even with that, Xiaomi held onto a 14.4% slice of the global smartphone market. That kind of stability, especially right now, is nothing to sneeze at.

The Big Picture

In total, around 295 million smartphones were shipped worldwide during this quarter. That’s only about a 1% bump over last year. It’s a sign that the market is slowly recovering, but still far from where it once was.

For Xiaomi, though, the key seems to be consistency. Rather than trying to wow the world with one big hit, they’ve built out a solid lineup of phones that hit different price points—and that’s worked for them. Their HyperOS platform is also helping to tie everything together, giving users a smoother experience across devices.

Where Everyone Stands

Samsung’s still on top, with 58 million phones shipped in the same quarter. A big chunk of that came from strong sales of its Galaxy A-series phones. Apple isn’t far behind, moving about 46 million units and holding just under 16% of the market. Vivo and Transsion are in the mix too, though Transsion’s numbers dipped a bit.

What’s Happening in China

In China, Xiaomi and other brands took part in the usual mid-year shopping push, especially around the 618 sales festival. But even there, the focus wasn’t on shipping as much product as possible. Instead, brands seemed more cautious, making sure not to overload the market. It’s a smarter, more measured approach that could pay off later.

A Tip for Xiaomi Fans

If you’re someone who likes tweaking your phone or checking out new features, there’s an app on the Play Store called MemeOS Enhancer. It’s popular with folks who use Xiaomi devices and want more control over updates or hidden features. It’s not official, but many find it useful.

Final Thoughts

Xiaomi didn’t set any records this quarter, but it didn’t need to. In a time when the market is slow and uncertain, holding ground is an achievement. With its wide range of phones and a growing software ecosystem, Xiaomi looks like it’s built for the long run—steady, adaptable, and still in the fight.

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