Samsung Takes a Playful Jab at Apple’s Latest Feature Announcements

Efe Udin

June 11, 2025

Apple recently hosted its big Worldwide Developers Conference (WWDC), unveiling iOS 26, watchOS 26, and several new AI-driven features. While Apple’s announcements grabbed plenty of attention, Samsung US couldn’t resist making a few lighthearted digs at Apple. The reason? Many of the features Apple introduced have been available on Samsung devices for quite some time.

A Big UI Redesign — Samsung’s First Dig

Apple kicked off WWDC with a massive redesign of its user interface across iOS, watchOS, and other platforms. Samsung saw this as a perfect opportunity to poke fun. The Korean tech giant hinted that Apple was just catching up to design trends that Samsung users have already been enjoying. It was a cheeky reminder that UI improvements aren’t always brand new — sometimes they’re inspired by competitors.

Live Translation: Not So New for Samsung

Next, Samsung took aim at Apple’s new live translation features. Apple showcased this as a big deal, but Samsung’s devices have supported live translations for a while now. This feature lets users translate conversations or text instantly, which is handy for travelers and multilingual communication. Samsung’s playful message was clear: Apple’s “new” feature isn’t quite as groundbreaking as they make it out to be.

AI on Apple Watch? Samsung’s Already There

Finally, Apple’s announcements about AI-powered tools for the Apple Watch also got a side-eye from Samsung. The US arm of Samsung pointed out that they have been offering similar AI features on their wearables before Apple. This was yet another friendly nudge, reminding fans and users that Samsung has long been innovating in the smartwatch space.

Friendly Rivalry in the Smartphone World

This kind of back-and-forth teasing is pretty normal in the tech world. Apple sometimes pokes fun at Samsung during its presentations, but Samsung’s choice to do so publicly on social media adds an extra layer of fun to the rivalry. Both companies take inspiration from each other, which helps push innovation forward.

Read Also: Samsung Speeds Up LPDDR6 Chip Production to Beat Rivals

All this is just to keep the fans entertained, motivate both companies, while technology keeps advancing. It’s all part of healthy competition. The playful rivalry between Samsung and Apple goes to show that, in the race of technology and innovation, everyone is watching and learning from each other, all while having a little fun.

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