Substack has made a bold move recently by adding a new vertical video feed on its platform via the latest “Media” tab, introducing a brand-new experience right on its app. This came as TikTok is currently facing another impending ban.
The latest move from Substack makes them the most recent company to adopt a TikTok-like experience on their platform, following the recent moves from the likes of X and Bluesky .
Substack Brings a Vertical Video Feed via New ‘Media’ Tab
A report from TechCrunch reveals the latest developments over at Substack, a creator-centered self-publishing multi-media platform, which has now launched a vertical video feed under its latest Media tab. This feature allows videos uploaded to the platform to be found in a single collection that users may browse and enjoy.
Substack took the content creation experience to the next level by offering up to 10-minute uploads, a feature that TikTok introduced before.
Additionally, the platform is also making the videos from the Media tab available for subscribers and non-subscribers of a certain creator, meaning that the feed would share the clips for everyone to discover.
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Substack’s TikTok-like Experience Joins the Trend
Substack’s latest offer brings a TikTok-like experience on the platform that joins the trend of vertical video format which Meta initially introduced via its Reels on Instagram and Facebook. According to Substack, it is making a move to allow more users to discover content easily on the platform, offering standout videos across its network.
This came at a time when TikTok’s ban is yet again explored, with the Chinese social media facing another impending ban as the clock is running out for their sale.
TikTok’s Impending Ban in the United States
TikTok is still far from being safe from the law that the Biden administration pushed for last year, centering on the Foreign Adversary Act which designated the company as a controlled application by another nation. Initially, ByteDance and TikTok filed a lawsuit against the United States government to prevent the ban, going as far as to call it unconstitutional. However, this proved to be unsuccessful.
Earlier this year, the company was forced to shut down operations and was removed from app marketplaces, but this only lasted for several hours. It was later reinstated thanks to President Donald J. Trump’s intervention, which gave the platform a 75-day extension to find a buyer for its US operations.
China has already green-lit the TikTok sale in the United States for its continued operations in the region, but the POTUS only requires 50-50 ownership of the platform. And while it narrowly escaped a total ban, its days are numbered as the law is still in effect and applies against the platform.
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