A massive milestone has been achieved by YouTube as the company celebrates its Podcasts feature reaching one billion monthly active users, which is not an easy feat amidst the competition.
While some may think that YouTube is an unlikely top choice for podcasting, the company’s numbers say otherwise.
The company has since been the main podcast platform from Google as the tech giant previously shut down the Google Podcasts app in favor of YouTube.
YouTube Podcasts Reach 1 Billion Monthly Active Users
YouTube has shared that it has now reached a major milestone in its run as the platform’s Podcasts feature racked up one billion monthly active users, making it one of the top trusted platforms in the world.
The streaming platform said that video podcasts are “more than just a trend,” with the company significantly improving the experience for fans and listeners to easily find shows and stream content.
Moreover, the company has also grown its YouTube Partner Program to focus on podcasting, offering more diverse content for the public to discover and enjoy.
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Should You Make a Switch to YouTube Podcasts?
The company revealed that users who stream podcasts are not limited to those listening on phones or computers alone, as last year, the company saw that listeners streamed 400 million hours of content on living room devices.
There is a good reason for users to switch to YouTube for podcasts as it also offers video content and many creators to choose from. However, for those who stream content creators and podcasters who are exclusive on specific platforms, it is not an ideal switch to make.
Google’s YouTube Podcasts Platform
Back in 2023, Google made a move to consolidate its podcast experiences to YouTube, and this came at the massive cost of shutting down the platform known as Google Podcasts.
Almost a year later, Google made way for YouTube Music to feature podcast content from its previous platform, with users who have subscriptions asked to make the switch. Because of this, Google gave YouTube Music massive upgrades to have it ready for podcasts, including the ability to sort through episodes chronologically, a new Recommended show carousel, and more.
For almost a year since its move, YouTube Music has grown exponentially and one of the x factors here is Podcasts, and its numbers only prove how it has been one of the top growing media content in the industry. Now, YouTube’s Podcasts is celebrating its first billion milestone with its monthly active users, and their numbers show that it is a popular platform for streaming audio content.
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