Amazon Launches AI-Powered Alexa Plus

Efe Udin

February 27, 2025

Amazon has officially launched its long-awaited AI-enhanced version of Alexa, dubbed Alexa Plus. This new iteration brings generative AI capabilities, improving the smart assistant’s functionality beyond simple voice commands.

Source: The Verge

Key Features and Functions

Alexa Plus introduces several new abilities, including the ability to carry out tasks on behalf of users. For instance, it can now order groceries, send event invites, and even memorize personal details such as dietary preferences and movie tastes. The system can also carry on natural conversations without needing repeated wake words, further enhancing user experience.

A key upgrade is its visual skills. Alexa Plus can now view images and snap photos, making it smarter and hands-on. For instance, it can use smart home cams to give live updates, like checking if the dog has been walked. Alexa Plus costs $19.99 a month, but Amazon Prime users get it for free, which is a great deal for those already in the plan. The service also has a new Alexa app and works with most Alexa devices, like the Echo Show line.

Join GizChina on Telegram

Source: The Verge

Enhanced Interface and AI Capabilities

The new Alexa Plus has a fresh look with custom widgets and a fun feature called “Alexicons.” These small animations aim to make the assistant more lively and personal. Users can now chat with it in a casual way to handle tasks like setting plans, booking meals, or even creating songs or stories.

To boost its skills, Amazon has teamed up with top data sources like Reuters, Politico, and The Washington Post to keep its AI smart and current. Also, by working with experts from firms like Uber Eats, Sonos, and Zoom, Alexa Plus can now do more, from buying tickets to running smart home gear.

With Alexa Plus, Amazon steps into a busy market of AI helpers, up against Google Gemini, Apple’s Siri, and OpenAI’s ChatGPT. Yet, Amazon thinks Alexa’s link to smart speakers sets it apart, letting it connect with users faster and smoothly than the rest. Alexa Plus is open to early users now, with a full launch set for the near future.

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

Source/VIA :

The Verge